Legacy of Hope Book | Avi Mizrachi

Overview

Legacy of Hope is a faith-driven memoir centered on the Holocaust and the hope of redemption through Yeshua. We partnered with the publisher and author to develop and launch a digital campaign designed to drive book sales and build awareness in North America. From landing page design and ad testing to creative production and performance optimization, we transformed a passion project into a compelling conversion-driven campaign.

The Challenge

While the book carried deep emotional and spiritual value, its digital presence and sales funnel were underdeveloped. Early creative concepts were heavily stylized to match the book cover, which resulted in low CTR and limited resonance with faith-based readers. The campaign lacked clear performance structure, and existing visual language didn’t translate well into paid media or mobile-first engagement.

Our Approach

• Landing Page Optimization: Rebuilt and refined the sales page layout, improving headline clarity, CTA placement, and user flow toward purchase links (Amazon, Barnes & Noble, etc.).
• Creative Testing: A/B tested multiple visual styles, including a shift away from the book's original design to more emotionally resonant, high-contrast visuals tailored to social ads.
• Performance Refinement: Identified a major lift when switching ad creative from dark, moody imagery to light, focused messaging that highlighted the human story.
• Meta Ads Strategy: Launched and managed paid ads targeting faith-based audiences with an interest in Israel, Holocaust history, and Christian literature.
• Funnel Integration: Added email signup and remarketing flows to build an owned audience alongside immediate sales targeting.

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• Landing page CTR increased from ~13% to over 38% after design and messaging optimizations
• Best-performing ad variant delivered 3x the CTR of original versions
• Visual refinement resulted in lower CPC and stronger ROAS across campaigns
• Email signup funnel created a growing list of engaged readers interested in future books and content

This project proves that faith-based campaigns can be both emotionally resonant and performance-optimized—when strategy and story are aligned.