Insights from the field.
Fundraising strategy, campaign breakdowns, design thinking, and what we're learning building CampaignClarity — written for the people actually doing the work.
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What we learned building an AI diagnostic for nonprofit campaigns
CampaignClarity scores fundraising campaigns across 6 dimensions. Building it taught us more about what makes campaigns fail than 15 years of client work combined.
Read more →The one-vendor argument: why fragmented creative kills campaigns
When your designer doesn't talk to your copywriter who doesn't talk to your ad manager, the message falls apart. Here's what coherent creative actually looks like.
Read more →Why most nonprofit EOY campaigns leave money on the table
The average end-of-year campaign sends the same email to everyone and hopes for the best. Here's what segmentation, timing, and message framing actually move the needle.
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